So today I heard the news that Amazon are to release a smart phone.

An Amazon smartphone I hear you cry?

I suppose it can only be a good thing that there is a new player to the smart phone market can’t it? I mean Amazon may have a piece of software or hardware which all other smart phone manufacturers might pop their heads up and think “hmm that’s a good idea, why didn’t we think of that?”.

Then if they become a threat, Apple, Samsung and HTC etc will have to up their game.

It does frustrate me when people automatically criticise a product just because it’s not Apple, or Samsung etc. Most people who are in this group, I would reckon on owning just one of the said smart phones and possibly never owned one from a “rival” manufacturer.

Is it childish?

Is criticising in this way not similar to how a child says “I don’t like it” when you offer them a new food which they’ve never even tried before? Answer is, yes.

People who know me would have called me a hypocrite about 12 months ago for saying the above because in all honesty, I was an Apple fanboy and a Samsung hater. Why? Well I don’t know. Especially as I had owned the Samsung D500 which was one of the best little phones I ever had.

I think my hatred stemmed from T-mobile. How you may ask? Well, I was due an upgrade way back in 2009 I believe, and at the time T-mobile were in talks to get the iPhone onto their network but it hadn’t been completed. I told the representative on the upgrade line that I wanted to wait for the iPhone (at this point I’d only ever used one for a couple of minutes in an 02 store).

The rep told me that it would be a few months before it was available so I might be better going for a different phone. He told me the Samsung Jet had just been released and was an iPhone beater. Like a fool I believed him and went with it.

I received it and took an instant dislike to it. I was used to Sony Ericsson K850′s etc so this was a big jump for me I think, and I sold it.

I opted for the Nokia Xpressmusic 5800 and never looked back. I won’t go into it as there will be a separate post about my phone history. Needless to say I was a hater but then…….

I started my own business (www.nefing.co.uk) and realised there’s a different phone and accessory for everyone and the more choice there is, the better for the consumer, and of course the business’s turnover.

So to get back to the Amazon phone, I watched a brief news snippet of a guy called Chris Ciacca and boy did he know his stuff. “It might have a camera, it might have access to Amazon’s OS. Well durh!!!

On a serious note the rumours are of that nature right now. Maybe this, maybe that but rest assured it will be an oblong type shape with a screen, and OS, a battery, and a headphone socket. Time to get excited people

Other rumours are, with it being Amazon and what they did with the Kindle range, they are looking to make the money through downloadable content and not on the devices. In my opinion, this could mean 1 of 2 things,

1. the device will be of poor quality to ensure attractive RRP’s
2. the device will be good quality but to get the most out of it, you’ll have to download £’s of apps/software.

But I find myself thinking that all smart phone manufacturers work in this way except they DO have a good quality product which is priced high, but there are tons of free, fun and useful apps and you can get by without ever buying an app as there’s so much good FOC content. Will there be much free content on the Amazone do you think? Doubtful if the handset is going to have a low RRP.

All of this is just speculation at the moment of course but it’s good to see an other player in the smart phone market, willing to take on the big boys. And let’s be honest, the iPhone 4S was the biggest disappointment in Apples current history, and that’s coming from and ex iPhone 4 user and current iPhone 4S user (and slight Apple fanboy still).

Keep an eye on our blog for when real details emerge, and we will also keep you up to date with the rumours but that is just what they are at this stage, rumours.